As a new era in manufacturing took hold, and Zekelman's family of companies continued to expand, it was time for a corporate rebrand to honor the company's rich history and bright future. "Believe in what you build" rallies Zekelman's many companies around one mission and attracts new talent as an aging workforce retires. I created this foundational creative idea, wrote the new website and high-profile creatives, directed the new design system, launch materials, and content marketing program. We produced "brand reveal day," experienced live during a celebratory pause in production across every location. The rebrand was shortlisted for Best Brand Initiative in B2B Marketing's 2025 Elevation Awards.
