VIDEO MAILER
INVITATION VIDEO
EMAIL AND LANDING PAGE
SIGNAGE
EVENT SUPPORT
Event Creative and Production
Z Modular is the only fully integrated self-development company and leads the revolution in modular building and construction. Having reached its fourth generation of product design, it was time to address the investor audience directly, raise awareness and create demand. With Super Bowl LVII being hosted in Glendale, Arizona, near the site of Z Modular’s newest property, we had the perfect opportunity. Our concept was an exclusive, invitation-only event where investors, city officials, bank representatives and suppliers could experience a celebratory groundbreaking as well as tours of the factory and a finished property. I wrote and directed a video mailer we dropped to a list of hand-selected attendees, as well as a full system of signage and literature, before attending the event for hands-on support and shooting. 55% of invitees from across the country attended the two-day event, and Z Modular experienced a 136% increase in home page traffic over the preceding period.