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B2B2C Integrated Campaign
People of means choose Thermador, Viking, Wolf and Miele ranges for their kitchens. People with a flair for adventure need something more. We believed Thor was capable of separating from the sea of sameness if it found a voice as intriguing and memorable as its name, and we had one weekend to prove its potential. The rest is history - the new work helped raise awareness across audiences of designers, builders, retailers, and consumers by conjuring the spirit of Thor in a campaign that boosted sales 10-25% across six major retail partners.