LOGO BEFORE AND AFTERÂ
BRAND REVEAL VIDEO
TRUCK WRAPS
BROCHURE
B2B Rebrand
Red Giant Oil had a 100-year history it was proud of, and a bright future as part of HF Sinclair. It was time to modernize the recognizable, trusted brand to position itself for the future, raise awareness across the rail and inland marine industries, and expand into Class II and III markets. I wrote the new "it takes a giant" mantra, as well as the brand endorsement strategy for RGO and all HF Sinclair companies, and directed a new visual identity to set the tone for a new era.