BRAND ANTHEM VIDEO
LOGO REDESIGN
BRAND GUIDELINES
BUSINESS CARDS AND SIGNATURES
SWAG
OFFICE DECOR
WEBSITE
Agency Rebrand
With a 35-year legacy, a prominent position on U.S. and global B2B benchmark reports, and recent recognition as B2B Agency of the Year, it was time for The MX Group’s brand to reflect the agency it had become. An all-new visual identity and website design revealed to the world the internal rally cry that kept MXers on mission: B2B Like It Oughta Be. I wrote the anthem video and high-profile site copy, directing a team of designers through the new logo, visual identity, website, and launch materials.