:20 YOUTUBE AD
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Everyone remembers Michael Jordan and the Bulls dominating the 90s with six NBA championship titles. Almost no one knew that Air Jordan himself dedicated an autographed, game-worn sneaker from each championship-clinching game to a private collection that remained hidden from public eye (or knowledge) until 2022. Certified Collectibles Group had the privilege of authenticating what we named the Dynasty Collection™, and I had the privilege of leading a shoot and writing and directing a campaign to prepare this unprecedented collection for auction. In early 2024, Sotheby's announced an $8 million dollar sale of the set, the second-highest price tag for Michael Jordan memorabilia.