:20 YOUTUBE AD
PHOTO AND VIDEO SHOOT
LOGO DESIGN
LANDING PAGE DESIGN
PROMOTIONAL BROCHURE
DIGITAL DISPLAY
PUBLIC DEBUT AND DISPLAY
Air Jordan Collection
Everyone remembers Michael Jordan and the Bulls dominating the 90s with six NBA championship titles. Almost no one knew that Air Jordan himself dedicated an autographed, game-worn sneaker from each championship-clinching game to a private collection that remained hidden from public eye (or knowledge) until 2022. Certified Collectibles Group had the privilege of authenticating what we named the Dynasty Collection™, and I had the privilege of leading a shoot and writing and directing a campaign to prepare this unprecedented collection for auction. In early 2024, Sotheby's announced an $8 million dollar sale of the set, the second-highest price tag for Michael Jordan memorabilia.