Digital Product Campaign

Reckitt Pro Solutions sells a portfolio of cleaning and disinfecting products to businesses battling germs in high-traffic areas. We wanted managers of cruise ships and schools to know how effective Lysol Disinfectant Spray is at reducing the spread of germs among passengers and students. I handled client intake, defined creative approach, and wrote the scripts for this series before directing production. The work resulted in 1.6x the benchmark for asset engagement.